Web Analytics & Business Development Consulting
Without the ability to measure the effectiveness of your search marketing campaigns, it is nearly impossible to make meaningful improvements. Analysis and measurement of all marketing efforts are essential to continually improving what works for your business and eliminating what doesn’t work.
With a solid web analytics program in place, and with people who understand how to interpret the data, all of the elements of your online and offline marketing efforts can be measured by their ability to contribute to your business goals. All of the major web channels—SEO, PPC, E-Mail campaigns, banner ads, and social media—can be tracked and analyzed by their ability to deliver highly qualified prospects, leads, and sales for your business.
Web analytics is a discipline still in its infancy. While the range of available data continues to improve, there is a clear lack of understanding among the vast majority of web analytics users how to truly use the data to generate the crucial Key Performance Indicators (KPIs) that together tell the whole story about whether a web site is succeeding or failing to achieve its intended goals.
Our web analytics consultation services break the crucial components of your web marketing efforts down into small pieces and assign them each their own unique set of key performance indicators that can be continually measured and improved. By assigning each area its own KPIs to measure success, we are then able to set to work to improve these key areas to drive business growth and development.
Listed below is our usual menu of web analytics consulting services. If you are interested in working with us, please fill out the form located on our Get A Quote page and we will contact you
Analytics Software Installation & Integration With Other Marketing Channels
Our web analytics process begin by installing Google Analytics on your site if you do not currently have a web analytics program. We are skilled at using other web analytics packages as well such as Omniture’s Site Catalyst but prefer Google’s tool because it is free and because it integrates well with Google’s other services.
If you are currently running any pay per click campaigns on Google AdWords, we also link your Google Analytics account with your Google AdWords account to take advantage of the data sharing features between the two programs.
Establishment of Key Performance Indicators (KPIs)
We next work with you to establish a set of key performance indicators (KPIs) for each area of your online marketing efforts. We look at all of the obvious KPIs in conjunction with all of the channel-specific KPIs and create a baseline report. When the baseline has been established, we can the work with you to improve your metrics in all of your key online marketing channels.
Ongoing Business Development & Analytics
If you choose to work with us on an ongoing basis, we can work with you to continually improve each channel of your marketing process. We have all of the resources available from design, development, and marketing services to continually improve your online marketing initiatives. We have experience in working along all online marketing channels—from search engine optimization, to pay per click, to email marketing, to social media, to globalization and localization. Whatever your needs, our team of experts can help you grow and manage your brand along each of these important strategic channels—both domestically and internationally.
Having helped several clients succeed with their online marketing efforts and grow their businesses, we like to work with clients over the longer term as their partner in developing their businesses. However, we recognize that some organizations would rather keep their marketing efforts in-house. For this reason, we also offer one-time analytics and business consultations to help your organization get a better handle on your search marketing efforts.